teriel

Originally published at Imagine Your Reality. Please leave any comments there.

I like to write these kinds of posts sometimes to demonstrate some of the choices I’m making when I’m defining my strategy as well as why I make those choices. Sometimes why motivates some changes is seeing what someone else is doing on their blog, or website, or social media presence, and deciding that I want to give that a try.

Case in point, I was reading a blog of someone I’ll be interviewing on IYR radio soon and saw Retweet and Facebook Share buttons. I liked how they looked and decided to look them up on the plugins section of wordpress. Now I’ve added them, so they appear after my blog entry. It’s my hope that just having them there will make it a bit more likely that someone will retweet or share my blog entry with someone else.

I’ve also been continuing to research video, specifically video aggregation. A friend of mine turned me onto tubemogul, a site where you can actually share your videos across a number of other sites, and I gave it a try. It’s a really useful tool for sharing your videos without limiting them to one site. It also demonstrates that video is going to become more important as a medium of communication.

On twitter, I started using the new list feature to create multiple lists of people that I wanted to keep track of. I have a list for local people, a list for social media people, and several other lists. While I still will be primarily using tweetdeck to keep track of my twitter account, I do see some usefulness with the lists function and will be working with it more in the future. Be on the lookout tomorrow for my more detailed post about twitter lists.

The final change this week has been getting google wave. I’ve just started using it and find it quite intriguing. It’s got a very useful interface. I’m not sure what to think of it just yet, but I’ll be writing about it further, as I start using it more.

shadowdwolf

Tweets copied by twittinesis.com

teriel

Originally published at Imagine Your Reality. Please leave any comments there.

When I work with my clients, what I often find most crucial in helping them succeed is helping them create policies that define what they do and in the process automate their business as much as possible. In fact, the goal of a policy is that it should sufficiently automate what a person does so that s/he doesn’t really need to think about it, but can instead focus on doing what s/he loves. Automation, in this case, isn’t even automation via technology, so much as it is automating via process.

For example a policy for networking will look at what type of networking events are most useful for a person to be going to, as well as identifying the potential power partners that can aid a business. Consequently once a person has such a policy in place, the networking they do is targeted and focused. It’s not randomly going to just any networking group, but instead identifying the groups that are the most useful for helping him/her find referrals, while also being able to bring to the group that same ability to provide referrals.

A business is only as sound as its policies. If the policies aren’t defined, a business will have less success, because the focus won’t be there. But once a policy is defined, the business owner no longer needs to put as much effort or thought to the activity. It’s all taken care of, and instead what the business owner can do is focus on providing the best possible service or product possible, while doing the various activities needed to run a business, without stressing about those activities. The business owner no longer feels overwhelmed because they now have automated the marketing, the networking, the sales and everything else that stressed them out. They’ve defined their policies and consequently have more time to focus on success, instead of stressing over how they’ll get clients in the door.

shadowdwolf

Tweets copied by twittinesis.com